Stay Ahead of Competitor Messaging

🧠 What This Agent Does

This Relay.app-based agent reviews the messaging of your competitors (homepage, LinkedIn, blog) and compares it to your own positioning.

It identifies:

• Key messaging themes
• Language tone (technical, business value, fear-based, etc.)
• Overlap or mimicry with your message
• Differentiation opportunities you can lean into

🎯 Ideal For

• Product marketers refining positioning
• Founders checking for narrative drift
• GTM teams preparing for launches or rebrands
• Agencies and analysts doing landscape reviews

🛠 Stack + Inputs

• Tool: Relay.app
• Input Required:
  • Your company name + positioning
  • 3–5 competitors with homepage URLs
  • Sources to scan (e.g. homepage, LinkedIn, blog)
• Output:
  • Competitor summaries
  • Bullet-point messaging themes
  • Direct overlap analysis vs your positioning
  • Suggested gaps to own

💬 Sample AI Step (Competitive Analysis)

You are a competitive intelligence agent. Analyze the attached content from Apollo.io, Clay, and ZoomInfo (websites, blogs, LinkedIn posts, press releases). Identify any changes or new themes in their messaging, such as new positioning statements, feature emphasis, or customer logos. Summarize key findings for each competitor and highlight anything that may signal a shift in their go-to-market or positioning. Format the output as a clear, actionable summary for founders.