AI agents are rewriting the GTM playbook.
Practical learnings on Claude Code and AI agents for B2B SaaS go-to-market. What works, what doesn't, and what's still emerging.
Recent Posts
-
How I self-hosted Buzz, Block's agent workspace, on Railway
A step-by-step guide to deploying a Buzz relay on Railway and connecting Block's desktop app, with the gotchas the AI-generated guides get wrong.
-
What a 32-year-old research paper taught me about the success of AI initiatives
A 30-year-old research framework reveals why AI implementations fail. Five questions to surface frame incongruence before deployment begins.
-
How a Company Brain structures AI agents across GTM
Build a Company Brain that keeps every AI agent aligned. An open-source AI agent team structure for B2B startups across marketing, sales, PMM, and CS.
-
How Pencil and Claude Code closed the content pipeline gap
Graphics were the missing piece in our signal-driven content strategy. A design MCP server inside Claude Code completed the pipeline from signals to published post.
-
How to audit your GTM stack for AI agent readiness
A practical AI agent GTM readiness assessment for B2B SaaS teams. Five areas to evaluate before adding AI agents to your go-to-market workflows.